I am both a leader and a doer. With over 20 years of experience concepting and designing award-winning websites and print materials for clients like Snapple, the American Museum of Natural History, American Express, GE, Jamba Juice, RC Cola, the California Milk Processor Board's "Got Milk?" campaign, Golden Gate National Parks, Vail Ski Resorts, and the Emma Willard School I am equipped to do just about anything for any medium. I am also extremely well-versed in the intricacies of designing for HCP and patient targets, having worked in pharma advertising for 3 years. I have designed websites, iOS apps, and online advertising for brands from pharma powerhouses like Astrazeneca, Merck, Mallinckrodt, CSL Behring, Alimera, Ikaria, Aerocrine, Astex, Auxilium, Eagle, and Jazz.
Branding and the extension of brands to the digital space are my passions.
While my specialty is digital (the marriage of creative on-strategy executions and leading edge UX), I have also extensive experience in all other media. My experience was gleaned through working at top San Francisco agencies such as J. Walter Thompson and SF Interactive (since purchased by Butler, Shine & Stern), then through running my own business in Woodstock, NY, as Creative and UX Lead at Fingerpaint in Saratoga Springs, NY, and currently as Head of Creative Services at Emma Willard School in Troy, NY.
Also lending to my aesthetic are my childhood spent in northern Italy (the daughter of American artists working abroad) and my time spent in China, studying abroad as a Mandarin Chinese minor (and Political Science major) from Middlebury College.
I have creatively led and/or designed literally hundreds of websites (and many iOS apps) over the course of my 20-year career, as well as logos and print pieces. This website represents just a small sampling of my work. Want to see something in a particular vertical or in a particular medium? Let me know. I’d love to show you more!