Amoreena O'Bryon Graphic Design
home
websites
branding
advertising
process & resources
resumé & bio
testimonials


BRANDING

australis
ristorante dipaolo
california carpet
vitalia
cooke capital
alejandro & martin
rainforest 2 reef
clean harvest
phoenicia school
outcast films
amber bistro
marchefka & keyes
andrus, liberty & anderson
belcour
epolicy
mass art and culture
gott advertising
foodfit
le french kiss
behavioral capital



AUSTRALIS

Australis Aquaculture

PROJECT DESCRIPTION

Australis Aquaculture is a company that started out importing a Northern Australian fish called Barramundi as fingerlings, and growing them to marketable size in its farming facility in Turner's Falls, Massachusetts. They have since started supplying other types of fish as well, including Swai and Basa. Australis' primary target markets are consumers, through stores like Whole Foods and Costco, as well as high-end restaurants. I designed the logo, two iterations of the website, as well as almost all of their advertising and identity materials, including letterhead, factsheets, POS brochures, trade show booth, banners, pakaging for sale at Costco stores, shipping labels, ice cards, gill tags, postesr, recipe brochures, brochure holder, and multiple ads that have run in Food Arts and Seafood Business magazines, and the delivery truck.

Below you can see the packaging I designed for retail sale in Costco stores (I had to come up with a way to unify the fish types under the brand umbrella, while clearly distinguishing them from one another on the shelf), as well as a print ad that I designed that ran in Seafood Business magazine, a bumper that is used at point of sale on display cases in grocery stores, and a sustainability poster.



packages

SB ad

bumper

sustainability poster

request a proposal