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I designed the logo for this new French cooking show, pitched to the Food Network.
The logo above was the one chosen, but I also presented 5 other logo directions (shown below) at the
first design presentation to get an initial reaction from the client.
The main attributes I kept top-of-mind as I designed the logo were "modern", "fun", and "unexpected".
Unfortunately the show was not picked up by the Food Network, but the client used the logo for the pastry portion of his business.
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