Amoreena O'Bryon was born in Pietrasanta, Italy; the daughter of an American marble Sculptor. She spent most of her childhood there, and in Florence, with some time spent in Woodstock, NY, Block Island, RI and Austin, TX in between.

She attended 7th through 10th grades at the American International School of Florence, Italy, and then graduated high-school from Hopkins Grammar Day Prospect Hill School in New Haven, CT. She then attended Middlebury College in Vermont, studying Mandarin Chinese intensively for four years, participating in the intensive Middlebury Summer Language Program, and then spending her Junior Spring in Taiwan. She graduated Cum Laude in 1993 with a BA in Political Science and a Concentration in Mandarin Chinese Language Studies.

Upon graduation she moved to San Francisco, and in 1994 she began working at J. Walter Thompson Advertising as an Assistant Media Planner on the Sun Microsystems account. She was promoted to Senior Media Planner within two years, and then took a position managing placement of advertising on HotWired, Wired Magazine's online counterpart. It was there that she got a glimpse of what she truly wanted to do: combine analytical thinking with her creative roots in the form of WEBSITE DESIGN.

Upon this revelation she enrolled in the Academy of Art College and SF State's Multimedia Studies Program, both in San Francisco, and studied Graphic Design and the tools she would need to succeed in this relatively new field, as well as foundation Fine Art classes. She used her connections at SF ad agencies to get freelance interactive design work, and to build her portfolio before seeking a fulltime job in the field.

In August of 1998 she was hired as Art Director at SF Interactive, a start-up interactive marketing agency with three employees. As the first member of the creative department she was with the company through its extremely rapid growth to 250 people in three years, becoming Associate Creative Director in the process. She concepted and designed the award-winning official Snapple Website, as well as websites for RC Cola, Vail Ski Resorts, Jamba Juice, RockShox, The National Film Preservation Foundation, and Golden Gate National Parks. SF Interactive was named the Bay Area's fastest growing company from 1997 to 1999 by the San Francisco Business Times, and was recognized as a top-tier interactive advertising agency by Adweek and AdAge Magazines.

In 2000 Amoreena and her husband Bill decided to move back to the East Coast to be closer to their families upon starting one of their own. They settled in Woodstock, NY, two hours north of New York City. At first Amoreena took on the challenge of growing the creative department in the NY office of SF Interactive, commuting into the city three days a week, but then she decided to start out on her own. She started her own business in January of 2001, designing and project managing websites for clients all over the country, backed by a network of technology professionals, and doing more and more logo and print work along the way.

Hungry for a new challenge, in September of 2007 Amoreena and her husband Bill decided to take a huge leap and move their family to Italy for the year. They now work for their American clients from the same town where Amoreena was born, while their two children attend Italian school for the year. They plan to return to the United States in June of 2008.

Amoreena also has a side project designing for the HOME.