As Creative Director at the digital services and content development firm 33Delivered I had the opportunity to redesign the site (and logo) for this festival that is growing in popularity by leaps and bounds each year. The site objectives are to position the festival is a “high quality” operation with an international reach, to provide all info about the Festival, and ultimately to drive ticket sales and entice sponsors. Primary target audiences are International opera/music/arts enthusiasts, NYC families and opera/music lovers looking for a family-friendly festival in the vacinity, and Mid Hudson Valley residents looking for something fun to do.
The tone and manner I was striving for is modern, elegant, sophisticated but not elitist, accessible, passionate, classical, international, and original/unique. Above you'll see the final chosen design, and below I am showing the other 2 directions presented at first round homepage design presentation.
view the live site (www.phoeniciavoicefest.org)