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Supporting Snapple's 1999 re-launch by Triarc beverages,
I concepted and redesigned the Snapple website with the main objective
of extending Snapple's fun brand image to the Web. The
playfulness and unexpectedness of the Snapple identity lends
itself superbly to the medium and allowed us plenty of opportunity
to have fun. From 1999 to 2001 I was the creative
lead on all of the Snapple Beverage Group's websites (Snapple, RC Cola
and Mistic).
In addition to extending the brand, the site supported
"circular promotion." Heavy users of Snapple were encouraged
to practice a continuous circle of buying at retail and revisiting the
website to use the Snapple Cap counter (a.k.a Cap Collector Thingamajig) to
keep track of caps they collect when participating in under-the-cap promotions.
The site provided localized support to Snapple's quarterly promotions,
the online components of which I designed as well.
AWARDS:
- SF Show award in 2000 for best website
- Summit Creative award in 2000
- Standard of Excellence WebAward in 1999
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