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Supporting Snapple's 1999 re-launch by Triarc beverages,
I concepted and redesigned the Snapple website with the main objective
of extending Snapple's fun brand image to the Web. The
playfulness and unexpectedness of the Snapple identity lends
itself superbly to the medium and allowed us plenty of opportunity
to have fun. For example, the Snapple employee heads you see behind the global navigation links popped out on mouse-over of the links.
In the "Snapple Nursery" where new products were featured, each new product was displayed as a baby Snapple bottle in a crib and would cry on mouse-over. We concpted all kinds of fun
and quirky movement into the site to create that unexpectedness that is the very essence of the Snapple brand.
From 1999 to 2001 I was the creative
lead on all of the Snapple Beverage Group's websites (Snapple, RC Cola
and Mistic).
In addition to extending the brand, the site supported
"circular promotion." Heavy users of Snapple were encouraged
to practice a continuous circle of buying at retail and revisiting the
website to use the Snapple Cap counter (a.k.a Cap Collector Thingamajig) to
keep track of caps they collect when participating in under-the-cap promotions.
The site provided localized support to Snapple's quarterly promotions,
the online components of which I designed as well.
Blow you will see the design of one of our special promotion websites.
AWARDS:
- SF Show award in 2000 for best website
- Summit Creative award in 2000
- Standard of Excellence WebAward in 1999
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