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Vail approached us wanting to create great excitement over
their opening of Blue Sky Basin: the largest terrain expansion
at any ski resort in many many years and an area for ungroomed
backcountry skiing. Our approach was to come up with an interactive
experience that would give the visitor a real sense of what it
would be like to ski in the backcountry. We wanted to communicate
the serenity one would feel, the introspective and almost
spiritual nature of this special kind of skiing.
We had only a few photographs of the area to work with and so we
utilized these to the fullest, creating an experience where the
visitor picks their own path down the mountain, learning factual tidbits
about the area along the way. Each choice the visitor makes
leads them to a different part of the mountain and each image
is accompanied by copy that is written to elicit the emotions
one might feel all alone out in the backcountry. At the bottom of the
mountain the visitor is given the choice to either ride again for
a different view of the mountain, or to find out all the standard
info about a trip to Blue Sky Basin.
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