https://www.amoreena.com/clients daily 0.75 2019-03-08 https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1398892819298-2W9VWMW6XE5DK3WYFGWA/client_logos_BW.jpg Clients https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1398892819298-2W9VWMW6XE5DK3WYFGWA/client_logos_BW.jpg Clients https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1552070212667-JTGSY6GHHEEP3ZE5W8ZC/clients.jpg Clients https://www.amoreena.com/websites daily 0.75 2025-10-07 https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1407180375714-WG6DXBDE0RSVGOBLZ39B/responsive_showcase_higher_res_GRC_080414.jpg Websites - GE Global Research ROLE: Creative Direction & Design The primary objectives of this responsive website for GE were to demonstrate the awesome potential of GE Global Research, to encourage engagement across multiple audiences, and to provide for multi-discipline, multi-format storytelling. One of my very favorite sections is the “Inventors” section where we made these scientists into rockstars. Our overarching goal was to shed the corporate website convention and to humanize the technology, bringing focus to the impact the technologies have on our everyday lives. The result is an extremely innovative and exploratory user experience. "Thank you for your hard work and creativity on our new site." - Milissa Rocker, Communications and Public Affairs Manager, GE Global Research https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1407180561131-NHWTKF5ZDUXQ7TVVFMEA/responsive_showcase_higher_res_EMW_080414.jpg Websites - Emma Willard School ROLE: Creative Direction & Design Objectives of this responsive website (and the e-book and videos) were to extend the new brand to the digital space and to enhance the recruitment path for prospective students and parents. Our goal was to depict Emma as the “anti-prep school prep school;” A place where you can truly be yourself. The dynamic lead introduces our “I Am” concept, utilizing a different handwriting type face for each girl to represent their individuality. The use of the black and white photography with the girl in color reinforces the idea that the girls’ individuality is what brings color to the school. "You have helped Emma find her voice, and it is feisty and elegant in equal parts." - Trudy Hall, Head of School, Emma Willard School https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1398889328506-UBJEMG07Y47WMYCF16GP/tonner_showcase.jpg Websites - Tonner Doll Company ROLE: Creative Direction & Design The objectives of this website are to act as the face of Tonner to the world, to sell Tonner product, and to act as a hub for the extremely active and loyal Tonner Doll collector community. The primary target audiences are current and prospective doll collectors who love this artist-driven company that produces the highest quality contemporary and unique fashion dolls and comic, movie and TV-inspired character figures. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1407180612387-98PZVZL8IHIRH06UYNB3/responsive_showcase_higher_res_FP_080414.jpg Websites - Fingerpaint ROLE: Creative Direction & Design As Creative Lead at Fingerpaint I designed our website to be responsive and to reflect our fresh, innovative brand. The site features our work and our people and has actually served as the base of our brand from which all other new materials have been extended. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1398890541644-DZOGK4ASJ3OJA1T08ZZW/australis2.jpg Websites - Australis Aquaculture ROLE: Creative Direction & Design Australis imports an Australian fish called Barramundi as fingerlings, and grows them to marketable size in its sustainable farming facility in Turner’s Falls, Massachusetts. Australis’ primary target markets are consumers, through stores like Whole Foods and Costco, as well as high-end restaurants. I have been doing almost all of their design since the company’s conception: I designed the logo, almost all of their identity and advertising materials, and of course the website. "She is my ace in the hole. She is professional, organized and honest. She also has a knack for capturing the idea I am looking for in the first or second draft." - Alejandro Levins, Owner, Market & Research Systems https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1398890805502-XTHM1F6SBG9PF4ZKSSMR/FOV2.jpg Websites - Festival of the Voice ROLE: Creative Direction & Design I designed the website (and logo) for this festival to provide all info and ultimately to drive ticket sales and entice sponsors. Primary target audiences are International opera/music/arts enthusiasts, NYC families and opera/music lovers looking for a family-friendly festival in the region, and Mid Hudson Valley residents looking for something fun to do. "Each of her design concepts were completely engaging with just the right combination of elegance, beauty and uniqueness." - Kerry Henderson, Founder, Festival of the Voice https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1604346984578-86LU56N4KX1QHHGUOHRL/responsive_showcase_PEG.jpg Websites - Policy Equity Group - website design The Policy Equity Group’s work focuses on building the capacity of socially conscious organizations that are dedicated to improving the lives of young children and their families. They provide individualized support to meet their clients’ needs and help turn their values into actions and impact. I designed this website to showcase their services and the very important work that they do. Visit the live site. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1578432207421-UY1NOL7R75K8RVML7MFH/responsive_showcase_Think_Grass.jpg Websites - Old World Naturals - Think Grass Website Section Role: Design Old World Naturals makes deli classics with all-natural ingredients and grass-fed beef. I designed this page for their website to showcase their dedication to sustainable food choices. Visit the live page here. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1627395217646-GZN8U5JHLMFUW4YO0ZEG/responsive_showcase_SMHA_072721.jpg Websites - St. Mary's Hospital, Amsterdam, NY Role: Creative Direction and all Design St. Mary’s in Amsterdam, NY is a leading-edge healthcare system providing a wide breadth of lifetime services to residents in and around Montgomery and Fulton counties. Working with the Borgos Marketing team, I did all visual design for this beautiful new website for the brand. In addition to the website design, I also art directed 4 full-day photo shoots to capture the essence of St. Mary’s for the site and for future marketing campaigns. Visit the live site. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1693487964866-XNBUPKSYHLTJBW32923M/responsive_showcase_BFG_011723.jpg Websites - Business For Good Role: Creative Direction and all Design BFG ‘s mission is to invest in people to build better businesses, stronger communities, and a more equitable world. Working with the Borgos Marketing team, I did all visual design for this beautiful new website for the brand. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1398889029435-NSERZH3FOGSJ640TU14D/AMNH_brain_showcase1.jpg Websites - American Museum of Natural History / Brain: The Inside Story ROLE: Creative Direction & Design This special exhibition’s website objectives were to introduce and create excitement around the exhibit, to educate the visitor on the fascinating topic of the brain, and to strengthen the Museum’s leadership position in the realm of scientific research and education. The look and feel of the website follows that of the exhibition itself closely, utilizing a beautifully vibrant and visually stimulating palette and distinctive imagery. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1398886853283-NSSSNMBZ7LG018HOPQJ9/AMNH_dino_showcase1.jpg Websites - American Museum of Natural History / Dinosaurs ROLE: Creative Direction & Design Our client the Chief Digital Officer at the Museum was charged with creating “the best dinosaur website in the world”, worthy of these creatures’ iconic stature at the museum. We targeted three main types of site visitors: wanderers, explorers and deep divers, making certain that each would find a path appealing to their information seeking style. One of the trickiest sections of the site to design was the interactive Dinosaur Family Tree. I did the information architecture in addition to the visual and user-interface design for this section. The resulting site presents a wealth of content in an exciting and dynamic way, ultimately furthering the museum’s educational objectives. https://www.amoreena.com/branding daily 0.75 2022-01-26 https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1643233665046-9890SVYKBB5W40PSSZLP/Logos2.jpg Branding https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1643233665046-9890SVYKBB5W40PSSZLP/Logos2.jpg Branding https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1552319076216-HSI5VBB6RLWWMQMY4NBA/Emma_graphics_logos.jpg Branding https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1398892460801-QUBXIQOG6BHV0JAJ3VK1/Branding_Logos.jpg Branding https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1552066757874-JZ400NOPWOCF8VWKCKAK/Fingerpaint_University_logo_options.jpg Branding https://www.amoreena.com/contact daily 0.75 2017-02-22 https://www.amoreena.com/welcome daily 1.0 2025-10-07 https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/eaa1f550-1336-42dc-b5e5-eb0cb7841277/Amo_Montreal1.png Welcome! https://www.amoreena.com/videos daily 0.75 2025-10-07 https://www.amoreena.com/graphic-design-for-print daily 0.75 2025-10-01 https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1552057070007-WG924KSOFJU0UJUUYSAK/Emma_Installation_Invite.jpg Print, Signage, and Packaging https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1551899489945-MAUT29W3I6OCIYJ0ZLOP/australis_packages.jpg Print, Signage, and Packaging https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1551898194607-CC5IFB5FK7IFIQS9Q555/THI_Infusions_of_Peace_Ahimsa_label.jpg Print, Signage, and Packaging https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1551897307595-MVWURHKYMQS3JYGXYFLB/Emma_gym_signage3.jpg Print, Signage, and Packaging https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/57ce50f2-ddcc-4092-8b6c-64694a67b4c0/WC_case_study_digital_ads+copy.jpg Print, Signage, and Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/b683bcdd-f0e5-40e8-85ab-5824cee5ac54/Wesley_Career_Pathway_11x8half_3.jpg Print, Signage, and Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1551897165599-J0BDF8M1TGDXNVZVS0RP/Emma_gym_signage2.jpg Print, Signage, and Packaging https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1551897244558-7GGKYJM08GM7E41NFK71/Emma_gym_signage1.jpg Print, Signage, and Packaging https://www.amoreena.com/exhibitions daily 0.75 2022-10-12 https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1665520287817-R66T4GGTYDTR9989IXP6/IMG_8163+copy.jpg Exhibitions - Make it stand out The main wall to your left as you walk into the Pines Building at SPAC. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1665520973034-AFMG8DW3ROGHBUUTF4KF/IMG_8165+copy.jpg Exhibitions - Make it stand out One of the two upstairs main walls. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1665521013514-HSMRD93KEGUGQX48YO2Y/Wall_A_color_wave_mock-up_2+copy.jpg Exhibitions - Make it stand out My mock-up of that wall used to get approval for the design. All walls were mocked up like this and the final product looks exactly as intended. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1665518884267-D4TVB9Z3VWPTA6YFAF13/IMG_0171.jpg Exhibitions The main case. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1665520751043-UAG1G7UJL1ZPC5TXZIRF/IMG_8143+copy.jpg Exhibitions - Make it stand out What you see when you walk in the entrance and look up the stairs. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1665521233050-ZHNRHGQ9GFDQIXZXJDLJ/220610B_PEN+100_Presentation+Elevs_AO-1.jpg Exhibitions - Make it stand out My mock-up of the main case. The final product seen above matches it exactly as intended! https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1665520909002-N3XP82BNYVOBMCKK35PP/IMG_8157+copy.jpg Exhibitions - Make it stand out One of the small walls. https://images.squarespace-cdn.com/content/v1/535d3b0ce4b014b8a006bb2e/1665520939590-5UDRHB06Q58G95TXZA0Q/IMG_8160.jpg Exhibitions - Make it stand out Another small wall.