AMOREENA O'BRYON

Role: Creative Direction and all Design

Patients usually see more than one healthcare provider: a primary care provider for routine care, a specialist if needed, and urgent care in the case of something more serious.

To provide the best care, each of these providers need to share patient records. First on paper. For the last 20 years, the Statewide Health Information Network for New York (SHIN-NY) has given providers a secure way to view patient records from participating providers without the back-and-forth.

Hixny (Health Information Exchange of NY) provides secure access to these records.

I designed the Hixny site (and have done a lot of other work for the client). View the live site!

Role: Creative Direction and all Design

VarStec provides medium-voltage metal-enclosed reactive power solutions engineered for real-world power systems.

I did the logo design, website (and portrait photography used therein). View the live site!

Role: Design

The Policy Equity Group’s work focuses on building the capacity of socially conscious organizations that are dedicated to improving the lives of young children and their families. They provide individualized support to meet their clients’ needs and help turn their values into actions and impact. I designed this responsive website for them to showcase their services and the very important work that they do. Visit the live site.

Role: Design

Old World Naturals makes deli classics with all-natural ingredients and grass-fed beef. I designed this page for their website to showcase their dedication to sustainable food choices. Visit the live page here.

Role: Creative Direction and all Design

BFG ‘s mission is to invest in people to build better businesses, stronger communities, and a more equitable world. Working with the Borgos Marketing team, I did all visual design for this beautiful new website for the brand.

Role: Creative Direction and all Design

St. Mary’s in Amsterdam, NY is a leading-edge healthcare system providing a wide breadth of lifetime services to residents in and around Montgomery and Fulton counties. Working with the Borgos Marketing team in 2024, I did all visual design for a beautiful website for the brand. In addition to the website design, I also art directed 4 full-day photo shoots to capture the essence of St. Mary’s for the site and for future marketing campaigns. The site was redesigned this year so my design is sadly not live anymore.

ROLE: Creative Direction & Design

The primary objectives of this responsive website for GE were to demonstrate the awesome potential of GE Global Research, to encourage engagement across multiple audiences, and to provide for multi-discipline, multi-format storytelling. One of my very favorite sections is the “Inventors” section where we made these scientists into rockstars.

Our overarching goal was to shed the corporate website convention and to humanize the technology, bringing focus to the impact the technologies have on our everyday lives. The result is an extremely innovative and exploratory user experience.

"Thank you for your hard work and creativity on our new site."

- Milissa Rocker, Communications and Public Affairs Manager, GE Global Research

ROLE: Creative Direction & Design

Our client the Chief Digital Officer at the Museum was charged with creating “the best dinosaur website in the world”, worthy of these creatures’ iconic stature at the museum. We targeted three main types of site visitors: wanderers, explorers and deep divers, making certain that each would find a path appealing to their information seeking style.

One of the trickiest sections of the site to design was the interactive Dinosaur Family Tree. I did the information architecture in addition to the visual and user-interface design for this section. The resulting site presents a wealth of content in an exciting and dynamic way, ultimately furthering the museum’s educational objectives.

ROLE: Creative Direction & Design

This was the original design before it was decided that the site would launch alongside the museum’s overall rebrand.

"Amoreena is a big hit here. Everyone loves her and her work."

- Linda Perry-Lube, SVP, Chief Digital Officer
   American Museum of Natural History

ROLE: Creative Direction & Design

This special exhibition’s website objectives were to introduce and create excitement around the exhibit, to educate the visitor on the fascinating topic of the brain, and to strengthen the Museum’s leadership position in the realm of scientific research and education.

The look and feel of the website follows that of the exhibition itself closely, utilizing a beautifully vibrant and visually stimulating palette and distinctive imagery.

ROLE: Creative Direction & Design

Objectives for this website design (and the accompanying e-book and videos) were to extend the new brand to the digital space and to enhance the recruitment path for prospective students and parents. Our goal was to depict Emma as the “anti-prep school prep school;” A place where you can truly be yourself.

The dynamic lead introduced our “I Am” concept, utilizing a different handwriting type face for each girl to represent their individuality. The use of the black and white photography with the girl in color reinforced the idea that the girls’ individuality is what brings color to the school.

"You have helped Emma find her voice, and it is feisty and elegant in equal parts."

- Trudy Hall, Head of School, Emma Willard School

ROLE: Creative Direction & Design

As Digital Creative Lead at Fingerpaint Marketing from 2012-2015 I designed the agency’s website to reflect its fresh, innovative brand. The site featured our work and our people, and the design of the site served as the base of the brand from which all other new materials were extended during that period.

ROLE: Creative Direction & Design

Australis imports an Australian fish called Barramundi as fingerlings, and grows them to marketable size in its sustainable farming facility in Turner’s Falls, Massachusetts.

Australis’ primary target markets are consumers, through stores like Whole Foods and Costco, as well as high-end restaurants. I have been doing almost all of their design since the company’s conception: I designed the logo, almost all of their identity and advertising materials, and of course the website.

"She is my ace in the hole. She is professional, organized and honest. She also has a knack for capturing the idea I am looking for in the first or second draft."

- Alejandro Levins, Owner, Market & Research Systems