GE Global Research

GE Global Research

ROLE: Creative Direction & Design

The primary objectives of this responsive website for GE were to demonstrate the awesome potential of GE Global Research, to encourage engagement across multiple audiences, and to provide for multi-discipline, multi-format storytelling. One of my very favorite sections is the “Inventors” section where we made these scientists into rockstars.

Our overarching goal was to shed the corporate website convention and to humanize the technology, bringing focus to the impact the technologies have on our everyday lives. The result is an extremely innovative and exploratory user experience.

www.GEGlobalResearch.com

"Thank you for your hard work and creativity on our new site."

- Milissa Rocker, Communications and Public Affairs Manager, GE Global Research

GE Idea Works

GE Idea Works

ROLE: Creative Direction

The objectives of this responsive  website for GE’s licensing division were to make it easy for prospective partners to approach GE with their ideas, and to highlight GE’s affiliation
with Quirky.

American Museum of Natural History / Dinosaurs

American Museum of Natural History / Dinosaurs

ROLE: Creative Direction & Design

Our client the Chief Digital Officer at the Museum was charged with creating “the best dinosaur website in the world”, worthy of these creatures’ iconic stature at the museum. We targeted three main types of site visitors: wanderers, explorers and deep divers, making certain that each would find a path appealing to their information seeking style.

One of the trickiest sections of the site to design was the interactive Dinosaur Family Tree. I did the information architecture in addition to the visual and user-interface design for this section. The resulting site presents a wealth of content in an exciting and dynamic way, ultimately furthering the museum’s educational objectives.

American Museum of Natural History / Dinosaurs

American Museum of Natural History / Dinosaurs

ROLE: Creative Direction & Design

This was the original design before it was decided that the site would launch alongside the museum’s overall rebrand.

"Amoreena is a big hit here. Everyone loves her and her work."

- Linda Perry-Lube, SVP, Chief Digital Officer
   American Museum of Natural History

American Museum of Natural History / Brain: The Inside Story

American Museum of Natural History / Brain: The Inside Story

ROLE: Creative Direction & Design

This special exhibition’s website objectives were to introduce and create excitement around the exhibit, to educate the visitor on the fascinating topic of the brain, and to strengthen the Museum’s leadership position in the realm of scientific research and education.

The look and feel of the website follows that of the exhibition itself closely, utilizing a beautifully vibrant and visually stimulating palette and distinctive imagery.

Emma Willard School

Emma Willard School

ROLE: Creative Direction & Design

Objectives of this responsive website (and the e-book and videos) were to extend the new brand to the digital space and to enhance the recruitment path for prospective students and parents. Our goal was to depict Emma as the “anti-prep school prep school;” A place where you can truly be yourself. 

The dynamic lead introduces our “I Am” concept, utilizing a different handwriting type face for each girl to represent their individuality. The use of the black and white photograpy with the girl in color reinforces the idea that the girls’ individuality is what brings color to the school.

www.EmmaWillard.org

E(mma)-book

“I Am Emma” videos

"You have helped Emma find her voice, and it is feisty and elegant in equal parts."

- Trudy Hall, Head of School, Emma Willard School

Tonner Doll Company

Tonner Doll Company

ROLE: Creative Direction & Design

The objectives of this website are to act as the face of Tonner to the world, to sell Tonner product, and to act as a hub for the extremely active and loyal Tonner Doll collector community.

The primary target audiences are current and prospective doll collectors who love this artist-driven company that produces the highest quality contemporary and unique fashion dolls and comic, movie and TV-inspired character figures.

www.tonnerdoll.com

Fingerpaint

Fingerpaint

ROLE: Creative Direction & Design

As Creative Lead at Fingerpaint I designed our website to be responsive and to reflect our fresh, innovative brand. The site features our work and our people and has actually served as the base of our brand from which all other new materials have been extended.

www.FingerpaintMarketing.com

Australis Aquaculture

Australis Aquaculture

ROLE: Creative Direction & Design

Australis imports an Australian fish called Barramundi as fingerlings, and grows them to marketable size in its sustainable farming facility in Turner’s Falls, Massachusetts. 

Australis’ primary target markets are consumers, through stores like Whole Foods and Costco, as well as high-end restaurants. I have been doing almost all of their design since the company’s conception: I designed the logo, almost all of their identity and advertising materials, and of course the website.

www.thebetterfish.com

"She is my ace in the hole. She is professional, organized and honest. She also has a knack for capturing the idea I am looking for in the first or second draft."

- Alejandro Levins, Owner, Market & Research Systems

Festival of the Voice

Festival of the Voice

ROLE: Creative Direction & Design

I designed the website (and logo) for this festival to provide all info and ultimately to drive ticket sales and entice sponsors. Primary target audiences are International opera/music/arts enthusiasts, NYC families and opera/music lovers looking for a family-friendly festival in the region, and Mid Hudson Valley residents looking for something fun to do.

www.phoeniciavoicefest.org

"Each of her design concepts were completely engaging with just the right combination of elegance, beauty and uniqueness." 

- Kerry Henderson, Founder, Festival of the Voice