Print, Signage, and Packaging
Emma Willard School Admissions Viewbook
In 2012 I was the Design Lead on the rebrand of Emma Willard School at its agency, Fingerpaint. Since 2015 I have been doing all creative services in-house at Emma. In this role I design all marketing materials for the school, with Admissions and Advancement being my two largest internal clients. I ensure that our brand (that I designed while at Fingerpaint) is consistently presented across all media. I also take most of the photos used in my designs. This viewbook for Admissions below acts as the most important marketing piece targeting prospective students.
Head of School Announcement Tri-fold Brochure
This tri-fold brochure acted as an introduction to the new Head of School, installed in 2017.
I designed this Emma vision poster to be hung all around campus as a reminder to the community of the importance of our founder’s vision. One of the things I have enjoyed most as I design for Emma is finding ways to extend the brand, one of which has been creating and then designing with duo-tone renderings of historic images (like that of our founder in this poster) and of our campus (as seen in the Commencement invitation and Installation Save the Date cards below).